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The Domus Aurea Worksite and BrandItalia

EVIDENZA

We would like to call readers’ attention to an interesting article (in Italian) with the title “Dal Madeinitaly al BrandItalia: una storia italiana”. We would like to deal with this issue in greater depth by starting a discussion on the Domus Aurea Worksite as a possible symbol of a new way of understanding “Italian value” that is not a function “only” of its immense cultural heritage and its infinite potential for exploitation but, especially in the eyes of the world, of a coherent and complex set of cultural, technical, scientific and entrepreneurial skills that, by ensuring its conservation, can contribute to the development and recognition of our national identity.

These concepts were clearly expressed, quoting Article 9 of the Italian Constitution, by the Italian Constitutional Court in a ruling of 1986 referring to the “primacy” of aesthetic and cultural value, which cannot be subordinated to other values, including economic ones; rather, it notes that the economy itself should draw inspiration from culture as a mark of its Italian identity. The promotion of knowledge and the safeguard of artistic heritage are not therefore just one activity ‘among the many’ for the Italian Republic but are enshrined in the Constitution and Italy’s millennial identity as a fundamental, public and inalienable mission (drawn from a speech made in 2003 by the then President of the Republic C. A. Ciampi (http://www.quirinale.it/Discorsi/Discorso.asp?id=22144).

Can the Domus Aurea, thanks to our Worksite aimed at its physical and cultural rehabilitation, become a symbol of a new Italian Renaissance for the second time in its history? If the answer is yes, would it not be worth guaranteeing its completion at all costs, precisely to suggest a new path towards the genuine rehabilitation of our country?

Detail of a painted decoration in the Domus Aurea – SOPRINTENDENZA Archive

Detail of a painted decoration in the Domus Aurea – SOPRINTENDENZA Archive

Spring at the Domus Aurea with a view over the Colosseum– SOPRINTENDENZA Archive

Spring at the Domus Aurea with a view over the Colosseum– SOPRINTENDENZA Archive