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The Domus Aurea Worksite and BrandItalia

EVIDENZA

We would like to call readers’ attention to an interesting article (in Italian) with the title “Dal Madeinitaly al BrandItalia: una storia italiana”. We would like to deal with this issue in greater depth by starting a discussion on the Domus Aurea Worksite as a possible symbol of a new way of understanding “Italian value” that is not a function “only” of its immense cultural heritage and its infinite potential for exploitation but, especially in the eyes of the world, of a coherent and complex set of cultural, technical, scientific and entrepreneurial skills that, by ensuring its conservation, can contribute to the development and recognition of our national identity.

These concepts were clearly expressed, quoting Article 9 of the Italian Constitution, by the Italian Constitutional Court in a ruling of 1986 referring to the “primacy” of aesthetic and cultural value, which cannot be subordinated to other values, including economic ones; rather, it notes that the economy itself should draw inspiration from culture as a mark of its Italian identity. The promotion of knowledge and the safeguard of artistic heritage are not therefore just one activity ‘among the many’ for the Italian Republic but are enshrined in the Constitution and Italy’s millennial identity as a fundamental, public and inalienable mission (drawn from a speech made in 2003 by the then President of the Republic C. A. Ciampi (http://www.quirinale.it/Discorsi/Discorso.asp?id=22144).

Can the Domus Aurea, thanks to our Worksite aimed at its physical and cultural rehabilitation, become a symbol of a new Italian Renaissance for the second time in its history? If the answer is yes, would it not be worth guaranteeing its completion at all costs, precisely to suggest a new path towards the genuine rehabilitation of our country?

Detail of a painted decoration in the Domus Aurea – SOPRINTENDENZA Archive

Detail of a painted decoration in the Domus Aurea – SOPRINTENDENZA Archive

Spring at the Domus Aurea with a view over the Colosseum– SOPRINTENDENZA Archive

Spring at the Domus Aurea with a view over the Colosseum– SOPRINTENDENZA Archive

2015 Has Begun

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The new year began with a novelty for the Domus Aurea and for our team: our Director, Fedora Filippi, is now enjoying her well-earned pension! Fedora, widely known for her enormous scholarly competence, has also been for us an example of honesty, dedication to her work, and tenacity in achieving results and objectives. To her we also owe the idea for this blog, allowing the general public to keep up-to-date on the work and projects of our diverse team, and its publication; we hope she will continue to work on it. We are all sure that Fedora will not abandon the Domus Aurea, but that, albeit in different ways, she will continue to offer her scholarly contribution to the works and projects that she helped to shape and that we all share. The new Director of the monument is Ida Sciortino, who has been a member of the Domus Aurea staff for over twenty years and who has a profound knowledge of the monument and the complex problems it faces; readers will already be familiar with her as the coordinator of this blog and the authors of several articles.

Fedora and Ida – SOPRINTENDENZA Archive

Fedora and Ida – SOPRINTENDENZA Archive

We do not want to say goodbye to Fedora but “see you soon”, wishing her every happiness in her new life, and to Ida a warm welcome and “good luck”!

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The Domus Aurea worksite opened on Sunday 26 October!

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We have worked hard, but are extremely pleased with the result. On Sunday morning before 9, the first visitors were already outside the gate. They didn’t have long to wait: after putting on their yellow hard hats they entered for the first visit at 9.15, accompanied by their guides. The same scene was repeated throughout Sunday: all the visits were sold out and many of the visitors were foreign. We have a feeling that our objective of opening the monument/worksite to the general public was a good idea. The visitors were certainly impressed by the Domus Aurea, for its magnificence and the fascination that in spite of everything it has exerted since the Renaissance, but they were also very attentive to the problems that we face during our rehabilitation work, explained along the route. Continue reading